Technologies
- WordPress Easy client updates and content management.
- DIVI Modularity and native SEO capabilities.
- PHP, JavaScript, HTML, CSS Custom functionality, styling, and optimized interactivity without added plugin loads.
Project Overview
Our goals were to enhance speed, optimize SEO, modernize the UX/UI, and introduce a component-driven structure for higher software quality and maintainability.
Objectives
- Performance and Accessibility — Raise Google Lighthouse scores.
- Usability and Engagement — Redesign UX/UI to reflect CAPFA’s brand.
- Ease of Updates — Enable CAPFA to update the site regularly via WordPress and DIVI.
- Digital Presence — Increase engagement through social media integration and a user-focused design.
Project Workflow
- Discovery and Planning — Established CAPFA’s brand identity with a custom color palette, typography, and wireframes to boost user engagement.
- Page Structuring — Developed templates for pages like “Contact,” “About Us,” and “Projects.”
- SEO and Accessibility — Utilized DIVI’s native tools for optimized SEO and accessibility.
- Component-Driven Structure — Incorporated custom PHP functions and DIVI’s modular tools for streamlined backend management.
- Dynamic Features — Implemented JavaScript for an interactive WhatsApp button without performance-impacting plugins.
- Testing and Optimization — Achieved a 94% Google Lighthouse performance score with further validation through Google Analytics and additional testing tools.
- Execution Timeline — Followed a structured weekly timeline to ensure project completion on schedule.
Results and Impact
- Performance — Boosted Lighthouse score from 45% to 94%, delivering faster load times and enhanced user retention.
- Usability and Engagement — Improved user interaction and accessibility, enabling seamless connections between CAPFA’s social media and website.
- Client Empowerment — CAPFA now manages content updates independently, solidifying its digital presence and engagement strategy.
