Work

Estudio Lena Website

Dev
Branding
Frontend
Backend

Estudio Lena’s website serves as both a legal resource and contact hub for accident and injury cases, managed by a team of legal experts.

Screenshot of Studio Lena Website

Project Overview

Estudio Lena’s website serves as both a legal resource and contact hub for accident and injury cases, managed by a team of legal experts. This site doubles as a user conversion landing page, strategically designed to funnel traffic from social media into online “pre-case” initiation, streamlining both client onboarding and case management for the law firm.

Objectives

  • Digital Presence: Reinforce Estudio Lena’s reputation in personal injury and accident law.
  • User Conversion Funnel: Engage social media-driven traffic and simplify the client intake process through an automated “pre-case” form.
  • Streamlined Management System: Enhance internal workflows with a tailored content management structure for team collaboration.
  • Accessibility & SEO: Optimize for accessibility, ensuring wide reach and easy usability.

Project Workflow

  1. Discovery & Planning: Established a brand message and designed a legal-focused UX/UI to inspire trust and professionalism.
  2. UX/UI Design: Structured the site with clear navigation across pages like “About,” “Practice Areas,” and “Contact,” emphasizing user-friendly layout and smooth navigation.
  3. Content Strategy: Organized content around primary legal services, spotlighting areas like “Accidents” and “Free Consultations” to align with user search intent.
  4. Automated Pre-Case Form: Added a form that lets users initiate cases online, reducing intake times and enhancing client tracking for the legal team.
  5. Testing & Optimization: Performed usability and performance testing to verify site speed, SEO, and user experience.

Technologies Used

  • WordPress: Provides easy content management and backend data tracking for the team.
  • DIVI Builder: Allows modular, flexible design suitable for evolving content needs.
  • Custom HTML/CSS/JS: Tailored dynamic features and streamlined form interactions for a smoother user experience.

Results and Impact

  • Improved Conversion Rate: Social media-optimized landing page design increased client inquiries and conversions.
  • Enhanced Workflow: Automated “pre-case” initiation system improved intake efficiency and team collaboration.
  • Brand Authority: A professional and functional website establishes Estudio Lena as a leader in personal injury law, providing both credibility and convenience.