Project Overview
The Michel Mentalista website promotes Michel, a prominent mentalist in Argentina, highlighting his performances across private, corporate, and theater events. Designed to function as both a portfolio and a conversion-focused landing page, it draws audiences through social media funnels to drive inquiries and bookings.
Objectives
- Digital Presence: Elevate Michel’s brand with a modern, memorable site.
- User engagement and Conversion: Develop a high-converting page optimized for social media traffic.
- Performance and Accessibility: Ensure fast loading and an accessible, user-friendly interface.
- Content flexibility: Enable easy updates to the “Shows” and “Gallery” sections to showcase recent events.
Project Workflow
- Discovery and Planning: Defined the brand with an interactive, visually engaging approach.
- UX/UI Design: Developed a clear layout with sections like “Shows,” “Trailer,” “Bio,” and “Contact” to improve navigation and engagement.
- Content strategy: Organized content around Michel’s expertise and testimonials to build credibility.
- Interactive Elements: Added engaging features like a “Trailer” and a “Gallery” to increase on-page interaction.
- Testing and Optimization: Conducted speed and usability tests to ensure seamless user experience and effectiveness as a landing page for social media traffic.
Technologies Used
WordPress: Chosen for content management to allow ease of updates.
DIVI Builder: Used for custom modular design that highlights services and testimonials.
Custom HTML/CSS/JS: Integrated interactive elements to enhance UX without impacting loading times.
Results and Impact
- Higher Conversions: The optimized landing page led to increased engagement and bookings.
- Enhanced Brand Identity: The professional, engaging site establishes Michel as a leading mentalist.
- Client Empowerment: Michel can now independently manage updates, consistently showcasing his latest work.
