Work

Roberto Mansilla’s Mentalist Website Redesign

Design
Dev
Marketing

Roberto Mansilla, a distinguished mentalist from Argentina, required a website that both spotlights his unique shows and serves as a high-conversion landing page for social media traffic.

Screenshot of Roberto Mansilla's website.

Project Overview

Roberto Mansilla, a distinguished mentalist from Argentina, required a website that both spotlights his unique shows and serves as a high-conversion landing page for social media traffic. The design features immersive “plate”-style navigation with engaging animations that capture the essence of his performance style and draw users in for bookings.

Objectives

  • Brand Authority: Position Roberto as a leading mentalist through a visually memorable site.
  • User Engagement Funnel: Smoothly transition visitors from social media to the website, focusing on booking conversion.
  • Interactive UX Design: Integrate animations and visual effects to enhance the experience and reflect the mystique of Roberto’s performances.
  • Self-Management Capability: Empower Roberto to independently update shows, testimonials, and other dynamic content.

Project Workflow

  1. Discovery & Strategy: Established Roberto’s digital brand with a unique layout that reinforces his charismatic stage presence.
  2. UI/UX Design: Designed an interactive interface with “plate” navigation for shows, testimonials, and a video trailer, creating an immersive journey for users.
  3. Content Strategy: Organized content to highlight core show categories and audience testimonials for credibility.
  4. Interactive Elements: Incorporated JavaScript animations that bring an air of intrigue, enhancing engagement while maintaining site performance.
  5. Testing & Optimization: Optimized for SEO and streamlined load times to ensure the site functions effectively as a conversion-focused landing page.

Technologies Used

  • WordPress: Selected for flexible, user-friendly content management.
  • DIVI Builder: Enabled a modular design suited to showcasing Roberto’s services.
  • HTML/CSS/JS: Crafted animations for an engaging UX without affecting load times.

Results and Impact

  • Higher Engagement and Conversion: The structured landing page boosts bookings from social media sources.
  • Improved Brand Presence: A polished, dynamic design establishes Roberto’s authority in the mentalist field.
  • Ease of Management: Roberto can now independently manage content, keeping his site fresh with recent shows and testimonials.