Project Overview
The Santiago Fernández website is a dynamic landing page crafted to showcase Santiago, a leading magician, and draw audiences for various events—corporate, private, and theater. Built as a high-conversion platform, the site leverages social media funnels to engage visitors and drive booking inquiries.
Objectives
- Digital Presence: Position Santiago as a top-tier magician across Argentina and Spain.
- Conversion Optimization: Build a landing page optimized to convert social media traffic, boosting event bookings.
- Performance & Accessibility: Ensure fast load times and an accessible, user-friendly interface.
- Content Flexibility: Allow Santiago to easily update recent events and testimonials to stay current with his performances.
Project Workflow
- Discovery & Planning: Established a brand-centric site with a modern, interactive design approach.
- UX/UI Design: Structured content in clear sections for services, galleries, and testimonials to build visitor trust and engagement.
- Content Strategy: Focused on Santiago’s unique expertise and real-life client feedback to captivate and convert site visitors.
- Interactive Elements: Integrated a media gallery, various event categories, and social media features for higher engagement.
- Testing & Optimization: Ran usability and speed tests to ensure optimal performance as a social media landing page.
Technologies Used
- WordPress: For efficient content management and easy updates.
- DIVI Builder: Enabled a modular design and customizable layout for enhanced engagement.
- HTML/CSS/JavaScript: Applied custom code for interactive elements, minimizing plugin load for better performance.
Results and Impact
- Increased Bookings: The optimized landing page effectively drives engagement, converting social media visitors into clients.
- Strengthened Brand Authority: The polished, professional site reinforces Santiago’s position as a leading magician.
- Empowered Client: Santiago can independently update his site to reflect recent events and add testimonials, keeping user interest high.
